PAA&C Appoints Executive Director


Heidi Wiess

Mayor Tom Reid has announced the appointment of Heidi Weiss as Executive Director of the Pearland Alliance for Arts & Culture (PAA&C). PAA&C is a registered 501(c)(3) serving as an umbrella organization to develop, promote, preserve and enhance the artistic and cultural offerings of the City.

Mayor Reid stated, “Pearland is working to become a regional center of art and culture, and I am confident that Heidi will provide the leadership to address these needs while exploring opportunities for the development of museums and multi-use cultural and artistic facilities.”

Heidi is a native to the area, having graduated from Dobie High School. She received her Bachelor of Arts from the University of Texas at Austin, where she studied history, law/political science and urban renewal and design. She has national experience in the not-for-profit sector, and a track record of innovation and success building diverse non-profit programs. UNESCO has recognized Heidi’s Integrated Arts in Education and Cultural Exchange Programs. As a community activist, Heidi served on the Main Street America team, which is a subsidiary of the National Trust for Historic Preservation. In addition, she successfully lobbied for an increase in arts credits required for high school graduation.

“I am honored to have been selected to carry out PAA&C’s vision and goals. Pearland is at a pivotal point in its history experiencing unprecedented growth and diversity of both people and businesses. I feel the timing is right to build the framework to support a multi-use visual and performing arts center. I am reaching out to the Houston Museum of Natural Science to discuss the opportunity for Pearland to host an adjunct museum. Our local artists deserve our support and willingness to provide a venue to showcase our rich tapestry.”

Heidi will manage the PAA&C’s partnership with the Pearland Convention and Visitor’s Bureau’s Pear-Scape project. She will also introduce programs to meet the Pearland Economic Development Corporation’s 20/20 plan, Section 4, addressing the economic impact of public art and culture. PAA&C will co-host the 2nd Annual Fusion of the Arts event on September 10, 2016 at the Reflection Bay Event Center.

For more information or to volunteer, please visit Heidi at the PAA&C offices located at 2341 N. Galveston Avenue, 77581, Suite 200 or follow PAA&C on Facebook.